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Ritu Kumar launch expands footprint in the middle east

MediaInfoline March 13, 2020

Keeping pace with the digital savvy shopper and expanding its presence in the Middle East, Ritu Kumar is now available on, the unique online retail experience for the region. This marks Ritu Kumar’s first e-commerce presence on a Middle Eastern shopping platform apart from the two retail stores at Dubai Festival City and Burjaman City Centre Mall.

Launched with Ritu Kumar & Label Ritu Kumar’s Spring Summer 2020 collection, is a perfect choice for the fashion-conscious and cosmopolitan young customer that shops on the platform  for its aspirational yet accessible product selection, huge choice of brands and authentically urban aesthetic.

Commenting on the launch, Amrish Kumar, CEO Ritu Kumar said, “We are extremely pleased to announce the presence of Ritu Kumar and Label Ritu Kumar on It has always been our endeavor to provide exceptional customer experience on every platform be it our stores or e-commerce websites. Our association with is in sync with the brand’s plan for the region. The portal champions digital innovation with its free app and mobile friendly website making it the ultimate fashion destination for the younger generation. We are certain that our young patrons will enjoy this experience as much as they enjoy shopping at our stores”.


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