Sara Ali Khan becomes the brand ambassador of Mamaearth
Sara Ali Khan roped in to become the brand ambassador of the toxin-free personal care brand, Mamaearth. Sare will be endorsing the brand’s Hair Care Range and advocates the goodness of the product’s natural ingredients.
Mamaearth is a brand for millennials who believe in choosing the goodness for the environment and themselves. The brand only uses the best of nature without any harmful chemicals or toxins in their products. The products are also plastic positive, animal cruelty-free. The previous year the brand has also launched the Plant Goodness promise, where the brand links every order made on their website to a tree they plant and is set to plant more than 10 lakh trees in 5 years.
Commenting on the campaign, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, “We are a brand founded by millennials for millennials. As a purpose-driven brand, we intend to serve a greater goal along with creating great quality products that are safe and effective. Sara is a voice that the youth resonate with and we strongly feel that she would be able to advocate the brand’s ideology and further our cause.”
“Since I was a kid, my mother has been using Onion oil, Rice water, Amla juice, etc on my hair. These kitchen recipes have always done wonders for my hair. When Mamaearth approached me to endorse their haircare range and I got to know that their products are inspired by traditional recipes using natural ingredients, I knew I had to partner with this brand. While they create great toxin-free products, what I love the most about the brand is their philosophy of Goodness Inside and their purpose of serving a greater good. I am excited to embark upon this journey and urge fellow millennials to choose the goodness of Mamaearth.” Says Sara Ali Khan