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Shraddha Kapoor roped in as the brand ambassador of Bella Casa

Madhushree Chakrabarty March 26, 2021
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Jaipur-based premium home furnishings brand – Bella Casa onboarded Actor-Singer-Entrepreneur Shraddha Kapoor as its brand ambassador. As a part of this partnership, Shraddha will be endorsing and co-creating Bella Casa’s new collection ‘Shades of Shraddha’ all across Indian markets. Shraddha will also be entitled to a part of the company’s equity to ensure deeper involvement in the brand’s growth.

“To support the growth of the country, we must advance more opportunities towards the development of worthwhile homegrown brands such as Bella Casa. I share the brand’s core beliefs and am proud to back an honorable brand that is steeped in such history. Bella Casa may have had humble beginnings, but their commitment and hard work has made them one of the best home fashion challenger brands in India,” feels  Shraddha Kapoor. “Their quality and designs wooed me, and I am keen to co-develop a new line with them for Indian and International markets.”

A gold medalist in Master of Fashion Management from NIFT, New Delhi, Bella Casa’s CEO, Saurav Gupta was instrumental in signing up Shraddha as investor and brand ambassador.  He further adds, “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyze our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”

As per a TechSci Research report, the home furnishing market of India has been forecasted to exceed INR 40,000 crore by 2020, with a Y-o-Y growth of around 9.5%. This is an enormous opportunity for the company to grow even more. Bella Casa is currently having a strong workforce of 2500 employees with an annual production capacity of more than 12 million pieces.

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