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Trell aims at the next 100M online shoppers in Tier II and Tier III cities


India’s largest social commerce platform, Trell will now be offering products from distinguished personal care and beauty brands such as Khadi Essentials, Tresemme, Pond’s, Bombay Shaving Company, Lotus, Ustra, Lakmé, Mamaearth, Biotique, OGX, Plum, etc. The social platform will be offering these branded products with attractive discounts on its recently launched ‘Shop’ section.

Trell caters to the wellness needs of its users and providing a seamless shopping experience. The frontrunning platform empowers these micro-entrepreneurs (content creators on the platform) by enabling them to monetize their tried and tested recommendations in their videos. On the Trell Shop website, while buying products, customers can now make informed purchases by viewing videos by expert creators just before adding the product to their cart.

Speaking on how the platform caters to a myriad of lifestyle categories, Pulkit Agrawal Co-Founder of Trell said, “The idea of launching Trell’s Shop section came after extensive research and study on consumer behavior and preferences. Today, users creating and consuming content on Trell can also purchase desired products from eminent brands at their convenience. As Trell continues to evolve and grow, we will be expanding our product offerings to achieve our goal of becoming a global leader in the space.”

The social platform offers content in seven regional languages including Malayalam, Marathi, Hindi, Tamil, Kannada, Bengali, and Telegu, apart from English. The content creator on the platform belongs to the Tier-II and Tier-III cities. Trell has also noted that over 70% of purchases on the Trell Shop are from these cities.

Trell is the first-ever mobile-based visual blogging platform in the country. Currently, Trell is the country’s largest lifestyle social commerce platform enabling millions of people to create and consume relevant and meaningful content in regional languages. The platform has grown rapidly with 45 million+ monthly active users and over 100 million downloads.


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