GIVA Jewellery, a Bengaluru-based startup has recently associated itself with Bollywood’s superstar and successful Film producer Anushka Sharma as the Brand Ambassador for GIVA.
The premium hallmarked silver jewelry brand was founded in the year 2019, by the trio- Ishendra Agarwal, Nikita Prasad, and Sachin Shetty. GIVA brought a change in the market space by offering precious fine jewelry at a range between INR 1000-4000, with INR 1500 their sweet spot. The brand also provides pure silver jewelry within the range of INR 499-3999 that is hypoallergenic and can be worn daily with elegance.
As a celebrity and role model for millions of Indians, Anushka Sharma embodies the essence of a true achiever who has worked hard to raise the Bollywood ladder from her humble army background. Donning multiple roles of being an acclaimed actress, film producer, and a doting mother; Anushka is also importantly known to have supported several social causes that exists across industries today. On being signed as the Brand Ambassador for GIVA, she added, “The 21st-century woman today values her independence as much as embracing our rich traditions and culture. As a person, I have always stood up for the right ideals and like to have my individualistic style through simple and elegant jewelry pieces I wear every day. In that sense, GIVA offers the perfect blend of glamour and elegant beauty through their timeless collection of authentic silver jewelry & accessories. I am glad to be associated with GIVA not only for what they offer but also because we both share the same enthusiasm for social causes that can make a world of difference to the often-overlooked strata of our society today.”
Speaking on their association with the leading actress, Founder & CEO of GIVA, Ishendra adds, “Anushka Sharma has always been a strong voice for women-empowerment and comes across as a vivacious but thoughtful role model for millions of Indians today. As a brand, GIVA stands in solidarity with the various social causes that Anushka supports and believes that she perfectly embodies what GIVA stands for; elegance, beauty, and an indomitable spirit. GIVA aims to achieve the numero-uno position in the Silver Jewellery market by emphasizing the beauty of silver, crafted elegantly in the form of daily-wear jewelry & accessory items, all at an affordable price. We are delighted with our association with Anushka and look forward to a glorious partnership with arguably India’s most-loved celebrity and a beautiful human at heart.”