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Traditional gets a high-fashion nudge in Raymond’s latest collection

MediaInfoline November 6, 2019

Raymond is all set to celebrate the festive spirit of the nation by giving traditional wear for men a fashionable spin with its latest ceremonial collection. The freshly baked campaign by Raymond Ltd. nudges men to get out of their comfort zone and go beyond timeworn designs when it comes to dressing up for festive occasions. The new festive range by Raymond boasts of timeless pieces that will make you look dapper this wedding season.

The collection aims to reach out to an expanded cohort of customers by beautifully blending high fashion and elegance in the stunning range covering classic Bandhgalas, Sherwanis, Kurtas and even Tuxedos. The four series TVC highlights the latest line fo r special occasions in rich vibrant colours replete with motifs and designs. Create a distinctive style statement with a festive range which is more edgy than ever and make heads turn!

Commenting on the series of four films, Madhu S Dutta, Head, Marketing and Digital Social Media, Raymond Ltd. said, “The latest ceremonial line from the House of Raymond showcases  a flurry of delightful silhouettes to suit the fashion palette of the modern discerning gentleman. The TVCs, very aesthetically highlight the new festive collection by giving traditional Indian fashion a contemporary make-over.  Every ensemble immaculately suits everyone’s mood and expression and creates a delightfully versatile visual impact by blending fashion and style.”

The campaign is conceptualised and developed by GREY Worldwide and directed by Llyod Baptista.


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