The leading beauty brand in India and the world, Colorbar awards its Public Relations mandate to Tute Consult, PR and Marcom agency. As a part of the mandate, Through an advanced data-driven and communications approach, Tute Consult will be responsible for enhancing Colorbar’s image across India by handling influencer duties, strategic PR, and driving relevant campaigns.
The agency aims at optimizing the communication touchpoints completely and spearheads an engaging integrated communications program. These programs include influencer associations and strategic traditional & digital engagement to expedite the brand’s offerings. It also aims at launching events, product promotions, relevant campaigns, and other outreach activities to establish Colorbar’s brand dominance in the beauty and cosmetics industry.
Speaking on the appointment, Samir Modi, Managing Director, Colorbar Cosmetics “We are happy and excited to have a new-age and strategic agency who have achieved so much in such less time especially during the pandemic. We have lofty goals for Colorbar and we do see synergies with the creative and young team at Tute to drive those as able partners”
Commenting on the new business win, Komal Lath Founder, Tute Consult said, “At a time when the beauty industry is becoming inclusive, Colorbar fits the bill as a brand that is not only clean, vegetarian, and cruelty-free but compels the audience to converse about celebrating diversity. It gives us immense pleasure to work with brands that are global in conversation and beautiful inside out. We do hope to craft meaningful and high impact strategies using our data-driven and IMC tools”
Colorbar is the third-largest cosmetics and beauty brand in the country that believes in the philosophy of being gender-neutral. The brand also celebrates diversity as it believes that every human being has the right to express themselves in their own unique ways. The brand continuously challenges the norms as well as themselves that control the beauty industry. They are also holders of two Guinness World Records.