Voylla.com, India’s leading brand in the Fashion Jewellery & Accessories segment today, launches love-themed special collection of bracelets, charms, earrings, pendants & rings to celebrate Valentine’s Day. The brand has unveiled 3 new campaigns- ‘First Love’, ‘Popping-the-question’& ‘Celebrating Valentine’s Day’ on Social Media platforms such as FB, Twitter, Instagram, Google+ & YouTube to target customers of different age groups.
‘First Love’ campaign objective is to attract the new love birds that have recently fallen in love, in the age bracket of 15-22 years with its exciting fashionable collection. ‘Popping-the-question’ and ‘Celebrating Valentine’s Day’ campaigns target lovers of all age groups. The former campaign is for individuals, who are finally taking out the courage to ask him/her out; while the latter pull towards the lovers wanting to make their bond stronger than ever on the V-day. The brand is offering stunning gift boxes designed exclusively for Valentine special customers.
Mr. Vishwas Shringi, Founder & CEO of Voylla.com says, “There are millions of ways to express love but expressing it through beautiful jewellery is the best way to convey. The jewel love tokens from the collection are inspired by legendary romances and love stories to make this V-day special the lovers. Each feature of the jewellery is accentuated by the unique characters of the ancient love stories from Romeo & Juliet to Shah Jahan & Mumtaz.”
“In whatever stage of relationship one is in, he/she can decide what to buy through our three different campaigns and choose from the breath-taking assortment of jewels that will help them express the magical words in an alluring and beautiful way.” he added.
The Valentine special collection is available to customers in India and worldwide through its Omni-channel presence (both offline as well as online) in the price range of Rs.159/- 30,329/- for a period of 14 days, starting from Feb. 1.
The brand has offline presence in Bengaluru, Delhi-NCR, Pune and Nagpur and has partnered with more than 30 online marketplaces such as Amazon, Flipkart, Snapdeal, Jabong, Yepme and Voonik. Out of those 30 marketplaces, 25 are in India, while the rest of them are in the US, the UK and Middle East.