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W unveils new Spring Summer Collection’21 campaign ‘Hope is Trending’

Shreoshree Chakrabarty April 20, 2021

A brand-new campaign has been launched by India’s leading women’s apparel brand, W, and it is titled ‘Hope is Trending’. By celebrating the positivity, strength, and happiness amid the unforeseen challenges of the pandemic.

Featuring patterns imparting timeless, silhouettes and colours, minimal and functional looks while adding style and functionality to the wardrobe, the all-new Spring Summer Collection 2021 reflects the campaign theme well. With the minutest of the details crafted with utmost attention, the theme is projected through the displays at the stores as well.

With soothing tonalities as a perfect fit for the summers, the collection offers an extensive range of creations in Whites on White with positivity being the driving philosophy. The collection has a range of LivaEco, including sustainable fashion as a key element and also offers fashionable yet comfortable workwear options to the modern Indian women including Workwear Dobbies.

The collection also features all-day rompers layered with long sheer resort shirts and vacay dresses with clever cutouts, cropped Jumpsuits, easy-tiered dresses, resort sets, and holiday tunics, among the various styles in the Summer’21 range.

Watch the campaign here.

In addition to the website – and online retail platforms like Myntra, Amazon, etc., the collection is available at exclusive W outlets.

Taking on the world with panache, playing a myriad of roles with élan and taking on the challenges in her stride, W by TCNS Clothing Co. Ltd. is a mirror for the new age Indian woman who is rooted at home. With a unique design sensibility, the Indian Salwar – Kameez was transformed into its chic & urban yet comfortable form.

India’s leading women’s branded Apparel Company, TCNS, designs, manufactures, markets and retails a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes combination sets, top-wear, drapes, bottom-wear and accessories catering to a wide variety of the wardrobe requirements of the Indian woman, including everyday wear, casual wear, workwear and occasion wear. Located in 29 states and two union territories in India,  it sold its products through 586 exclusive brand outlets, 2065 large format store outlets and 1048 multi-brand outlets, as of December 31st, 2020.


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