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Zivame features consumers & employees in ‘Kuch New Ho Jaye’ campaign


Move aside models, cue in us! India’s leading women’s intimate wear destination, Zivame features its consumers and its own employees in their latest campaign Kuch New Ho Jaye. Through this campaign, Zivame encourages women to experiment and explore intimate wear with the brand. Zivame is encouraging women to try something different from finding their right fit using Fitcode, to trying out new Activewear and Nightwear styles, to experimenting with prints and colours, within the safety and comfort of their homes.

The campaign focuses on real women proudly showcasing products from Zivame making the brand more relatable to its core consumers.

Speaking about the campaign, Ms Khatija Lokhandwala, Head Marketing, Zivame, said, “We wanted to encourage consumers spending a large amount of time at home to explore and experiment with intimate wear and discover something that they love. The use of Zivame consumers in our imagery is aimed to have women look at our products and see them on bodies they can relate to”.

Catch the campaign here.

Launched in 2011, Zivame has a vision of helping women uninhibitedly shop for intimate wear. The brand considered and saw the power of this idea and how it helped women break norms. Zivame is investing in a community that is influencing women in different ways. From the brands offline and online stores to its new category launches, all innovations are driven by ideas that weren’t thought of before.

Zivame offers confidence, comfort and choices she deserves, to every woman. Zivame reinvents lingerie, reimagines outerwear, rethinks design, spends hours creating every single piece, to make a woman feel beautiful in seconds. Zivame stands as the No. 1 B2C intimate wear brand in India with this mission to be a one-stop destination for every women’s intimate wear needs. It has 45+ retail stores and a presence in 1000+ partner stores across India. The brand wants to deliver a platform that allows her to browse, discover and shop what she desires and it believes that every woman is unique.

Zivame offers trendy lingerie, swimwear, activewear, sportswear, sleepwear, tops, bottoms and shapewear in over 3000+ exclusive designs and 100+ sizes, catering to women across all body types. A perfect blend of quality, innovation and comfort is what Zivame desires for all its products. From everyday styles to high fashion products, Zivame has something for every size of women.


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