Zivame releases third Stand-up comedy video with Mallika Dua
Mallika Dua highlights the lack of choices in sizes, styles and colours for curvy bust profiles in Zivame’s third Stand-up comedy video. In the association video, Mallika further calls out the glaring lack of inclusivity within this segment.
Zivame aims to plug in this gap in the market with Zivame’s True Curv collection built for the curvier bust profiles. This range of lingerie is specially designed to solve curvy problems and provide adequate support and coverage to sizes ranging from 32DD to 44E, without compromising on style.
Speaking about the campaign, Ms Khatija Lokhandwala, Head Marketing, Zivame, said, “The campaign takes a hilarious route while bringing to the forefront issues faced by women from the lack of inclusivity to the taboos associated with lingerie and we hope to strike a chord with our consumers in a very real way”.
Link to the campaign: Mallika Dua Talks About Problems in Shopping Plus-Sized Lingerie
With the vision of helping women uninhibitedly shop for intimate wear, Zivame was established in 2011 and since then, Zivame has seen women break norms with the power of this idea. Zivame stands as the No. 1 B2C intimate wear brand in India with this mission to be a one-stop destination for every women’s intimate wear needs. It has 45+ retail stores and a presence in 1000+ partner stores across India. The brand wants to deliver a platform that allows her to browse, discover and shop what she desires and it believes that every woman is unique.
Zivame offers trendy lingerie, swimwear, activewear, sportswear, sleepwear, tops, bottoms and shapewear in over 3000+ exclusive designs and 100+ sizes, catering to women across all body types. A perfect blend of quality, innovation and comfort is what Zivame desires for all its products. From everyday styles to high fashion products, Zivame has something for every size of women.
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