ZEE Biskope curated Family Chokha Film Festival with family movies
A happy family is but an earlier heaven – true to this spirit people in the Bhojpuri region seek to associate themselves with a strong identity finding bonhomie & security within their own family. Bhojpuri entertainment often becomes the social glue that unifies the family together. With the entire household now spending quality time together, family-viewing has contributed tremendously to the spike in viewership. This has been further reinforced by the surge in family viewership during this unprecedented time. Catering to this growing preference for family-based programming during the day, ZEE Biskope curated Family Chokha Film Festival with a special bouquet of family-based movies placed in the 09:30 AM Family Chokha band between 11-15 May 2020.
Evoking the emotions of bonding and togetherness, the Family Chokha Film Festival, is themed ‘Family ke liye kuch bhi karega’ – the zeal to contribute out of the way for the wellbeing of the family. The festival line-up includes super-hit titles from Bhojiwood’s most popular stars as enumerated below.
Get set for an immersive cinematic experience as ZEE Biskope, an ultimate destination for authentic Bhojpuri entertainment with a strong library of 300+ superhit movies and exclusive titles, will make the most of your mornings with unlimited entertainment from May 11 – 15 at 9:30 am. Regaling audiences to their heart’s content, the channel stays true to its core proposition “AathonPahariyaLootaLahariya” (enjoy Bhojpuri entertainment throughout the day).Speaking about the film festival, Amarpreet Singh Saini, Business Head – ZEE Biskope and Big Ganga, said, “During these times content will not only serve as an entertainment but its purpose will go beyond that – it will also act as a relief, a motivator, a psychological cushion when anxiety will be riding high in the day to day environment. At ZEE Biskope from the outset we have stayed true to our core brand philosophy of ‘rejoicing Bhojpuriyat to its unabashed best’. We will be super-serving the same through these special content line-ups on the occasion of International Family Day with handpicked movies that mirror the region’s culture and value system. This will ensure that sense of celebration doesn’t stop even if reality is a bit constrained right now.”
The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.