TLDR: Advertising agency Eggfirst has launched a three-film TVC campaign for Chambal Fertilisers, aiming to connect with semi-urban and rural Indian farmers through emotional and humorous narratives.
Semi-urban and Rural specialist advertising agency Eggfirst has rolled out an ambitious 3-film TVC campaign for Chambal Fertilisers, one of India’s leading agri-input brands. The campaign, which spans emotional storytelling and light-hearted narratives, captures the diverse realities and aspirations of Indian farmers, reaffirming Chambal’s deep-rooted commitment to empowering them.
Crafted with a blend of insight, empathy, and relatability, the films reflect Eggfirst’s distinctive ability to speak authentically to semi-urban and rural audiences. In this space, the agency has consistently excelled.
“The strength of this campaign lies in its versatility — it connects across geographies, media platforms, and mindsets. That’s what makes it powerful,” said Ashish Shrivastava, VP – Sales & Marketing, Chambal Fertilisers.
The campaign traverses’ genres and formats — from heartwarming tributes to farmers’ resilience, to witty slices of life that spotlight the everyday role of Chambal’s agri solutions. Each film has been created not just to inform, but to inspire and engage.
“What sets this body of work apart is how it speaks to the farmer, not just as a customer, but as a hero. This is storytelling rooted in understanding and trust,” said Ravikant Banka, Founder & CEO, Eggfirst.
