Category: Sports
Lotto Sport Enters India with Bold Ambition: Building a ₹1,000 Cr Brand in 5 Years
The Indian sportswear market is ripe for reinvention—and Agilitas is stepping in with serious intent. Agilitas Sports, India’s fastest-growing end-to-end sportswear...
West Indies Champions announce strategic partnership with Indian Roll Ball League for global Promotion
The Indian Roll Ball League (IRBL) has announced a strategic partnership with the West Indies Champions cricket team ahead of the upcoming World Championship of Legends...
ACB signs 10-year strategic partnership to deliver Afghanistan Premier League T20
In a landmark development for Afghan cricket, the Afghanistan Cricket Board (ACB) has entered into a long-term strategic partnership with ITW MEA to manage and deliver...
“I Think We’re Seeing A Repeat Of The First Test”: JioHotstar expert Varun Aaron
Speaking on ‘Match Centre Live’ after the first session on Day 1 of the second Test, JioHotstar expert Varun Aaron commented on Team India’s performance: “I...
Warner Bros. Discovery Gears Up To Present Every Stage Of The Tour de France Live
Heroes will be immortalised in the quest for the iconic yellow jersey and new stories will be told as Warner Bros. Discovery (WBD) Sports Europe prepares to present...
Adidas and FC Bayern München Break New Ground With 2025/26 Home Jersey
adidas reveals the new FC Bayern München Home Jersey for the 2025/26 season. With one eye on the past ten years of FC Bayern jerseys, and another on the future, a new...
Tennis Legend Pat Cash Partners with ASE to Launch ‘The Invitational’ with ‘Cash for Charity’
Former Wimbledon Champion and Tennis icon Pat Cash has partnered with Abler Sports & Entertainment – ASE (pronounced ‘ACE’) to co-create ‘The...
UTT Partners with Gameplan to Elevate WTT Events in Saudi Arabia
In a significant step towards expanding its global footprint, 11Sports Private Limited (ESPL), the force behind Ultimate Table Tennis (UTT), has announced a strategic...
Boria Majumdar Joins NDTV as Consulting Editor
You can cover sports. Or you can uncover what they say about a nation. This belief, that sport is not just performance or spectacle but a lens into identity,...
Adidas And Juventus Launch Bold New 2025/26 Home Kit
Today, adidas reveals the new Juventus Home Jersey for the 2025/26 season, with a fresh take on the club’s iconic stripes which have been offset and varied, then...
