Celebrating the spirit of friendship day, Sennheiser, a German audio giant in collaboration with leading brands such as Canon, MG Motor, Costa Coffee, Britannia (Bourbon), amongst others, announced the #SENNsationalCrew campaign. The campaign #SENNsationalCrew was aimed at showcasing how brands have become an integral part of a consumer’s life through engagement on social media platforms, thus becoming buddies
Speaking about the campaign, Mr. Saahil Kumar, Head-Marketing, Sennheiser India said, “This Friendship’s Day, we wanted to acknowledge brands that have become an integral part of a consumer on a daily basis. This campaign encourages every individual to look at their products and services as friends that have been their constant companion during these tough times. They help us in making the world a better place even during this unprecedented situation.”
The creative is inspired by how through a digitally tethered world, brands are connecting with consumers on social media channels and how each brand has become a vital part of the persona of an individual. The campaign portrays how we all share the same universe, an extensive pool of talent, service, and creativity while also motivating the thought of unity amongst brands from various industries.
Founded in 1945, Sennheiser is celebrating its 75th anniversary this year. Shaping the future of audio and creating unique sound experiences for customers – this aim unites Sennheiser employees and partners worldwide. The independent family company, which is managed in the third generation by Dr. Andreas Sennheiser and Daniel Sennheiser, is today one of the world’s leading manufacturers of headphones, loudspeakers, microphones and wireless transmission systems. In 2019, the Sennheiser Group generated turnover totalling €756.7 million.
With more than 21 subsidiaries, four research and development centres, four captive production sites and almost half of the colleagues employed abroad, Sennheiser can be found all over the world. Two divisions, 21 subsidiaries and about 2,400 employees make the great sounds at Sennheiser together.