TLDR: Integrated digital agency Hashtag Orange has secured the digital marketing mandate for Aparna Venster and Okotech, two UPVC brands under Aparna Enterprises Ltd., aiming to strengthen their national presence through social media, SEO, and performance marketing.
Integrated digital agency Hashtag Orange has secured the digital marketing mandate for Aparna Venster and Okotech, two flagship UPVC brands under Aparna Enterprises Ltd., a leading name in India’s construction industry with a legacy of over three decades.
This strategic partnership will see Hashtag Orange drive end-to-end digital initiatives, including social media strategy, SEO, and performance marketing aimed at strengthening the national presence of these Hyderabad-based brands.
Commenting on the partnership, Ms. Sannareddy Aparna Reddy, Whole-time Director, Aparna Enterprises Ltd., said: “As we gear up for our next phase of growth, it is crucial to find a digital partner who understands both the category and the consumer mindset. We’re confident that Hashtag Orange’s strategic approach will help us reach new milestones.”
Aparna Venster, a trusted name in UPVC windows and doors with over 15 years of category experience, and Okotech, known for its high-performance UPVC profiles, are set to expand their footprint beyond the South Indian market. With a state-of-the-art manufacturing facility in Hyderabad and an assembly unit in Bangalore, the brands are well-positioned to meet the growing demand across regions.
Mukesh Vij, Founder, Hashtag Orange, added: “We’re excited to partner with Aparna Enterprises Ltd. to scale two of their marquee brands. Our focus will be on building a compelling digital narrative that matches the innovation and quality these brands represent.”
Alka Vij, Director, Hashtag Orange, said “Aparna Venster and Okotech are already leaders in their segment in the South. Our goal is to amplify that success at a national level with insight-led, performance-driven campaigns.”
With this win, Hashtag Orange continues to strengthen its presence in building and driving digital transformation for brands ready to lead from the front.
