TLDR: Punt Creative has been appointed as the Digital Agency of Record for Piramal Consumer Healthcare, managing digital strategy and campaigns for brands including Lactocalamine, i-range, and Littles.
Piramal Consumer Healthcare (PCH) has onboarded Punt Creative as their Digital Agency. Led by Harsh Shah and Rohan Naterwalla, Punt will be responsible for driving social, digital and campaigns for PCH’s three iconic brands – Lactocalamine, the i-range including i-pill and their baby care brand, Littles. This mandate was awarded to Punt Creative after a multi-agency pitch.
Piramal Consumer Healthcare is one of the fastest growing businesses of Piramal Pharma. It is among the leading players of India in the self-care space, with established brands in the Indian Consumer healthcare market. Their portfolio consists of branded consumer healthcare and wellness products, primarily in areas of routine health disruption and proactive care, expanding across key OTC categories such as Analgesics, Gastro-Intestinal, Hygiene, Skin care, Vitamins & Supplements, Women care, Baby care and Kids wellness. The business has grown from a 6-brand portfolio in 2011 to a 20+ brand portfolio by 2020, led by acquisitions and NPDs. With a reach of more than 1500 towns and ~250K outlets on a direct basis, PCH has touched 7 crore consumer lives pan-India.
Punt Creative is known to have delivered some key campaigns for brands such as Levi’s, Porter, KFC India and Van Heusen in a very short period of time.
Harsh Shah, Managing Director of Punt Creative said, “It is always exciting to work on brands that you personally are a fan of. With Piramal Consumer’s portfolio of brands, we knew from the word get-go that we wanted to be part of these brands’ legacy and growth. With Lactocalamine, Littles and the i-range we see immense opportunities for us to do some really good, business impacting work. The entire team at Punt Creative is looking forward to this exciting journey.”
Punt Creative is the creative powerhouse within Punt Partners, working closely with clients to build brand platforms, IPs, digital-first campaigns, and business-driving narratives. Punt Partners is led by co-founders Madhu Sudan and Priyanka Agrawal.
