Croma, India’s first and most trusted omni-channel electronics retailer from the Tata Group, partners with one of the biggest music festivals, Sunburn, as their exclusive official electronics partner which is held from 28th – 30th December 2022 in Goa. Croma has been a brand that always prioritizes its customers and strives to offer the best. The intent behind this partnership is to be seen as the most preferred and trusted electronics brand amongst Gen X, Y and Z. The idea was to connect with the new age customer, the Gen Z and the millennials who make up for 95% of the TG of the festival.
Sunburn is Asia’s premier EDM festival and is ranked among the world’s biggest music festivals. Being the official electronics partner for the festival, Croma will bring its rich plethora of resources on gadgets to the festival venue. What makes Croma’s presence at the event unique is its semblance with this year’s theme catering to tech and future. To further create awareness on sustainability & e-waste disposal, Croma has curated a very interesting and thought-provoking installation made up of e-waste and green gardening materials. The thought is to show the balance of technology & nature, basically keeping the two in harmony & moving towards sustainability. This initiative has been taken up for the first time as one of the innovative activities to create awareness on e-waste and considering the challenges faced on discarding electronics waste.
For the ease of the visitors, throughout the three-day festival, Croma’s specialised charging stations around the stadium will offer seamless charging facilities to the festival-goers without them having to fret, and ensuring that they take home enough pictures and videos to last for a lifetime.
Croma has commissioned a larger-than-life boombox that will keep the crowds rocking and reflect Sunburn’s dynamic culture while transforming the venue and creating an extraordinary experience for music lovers. It is a photo booth for after-party clicks for memorable pictures and a stunning backdrop for social media posts and selfies. Festival-goers can participate in the Croma play area, ball pool and win fantastic prizes like a free TV, fridge, microwave, or party speakers, among other things. Additionally, Croma has also kept gift vouchers and sunburn-protective kit as give aways.
Commenting on the association, Mr. Shibasahish Roy, Chief Business Officer (eCommerce & Marketing) at Croma – Infiniti Retail Ltd., said, “We are excited to partner with Sunburn to bring exciting Indian and International artists for the Indian consumers. Music, in its various forms, is a universal passion and through these partnerships, we reaffirm our commitment and help our consumers enjoy their passions to the fullest.”
Karan Singh, CEO Sunburn said, “We are thrilled to be partnering with Croma, one of the leading and trusted electronics shopping destinations in the country. Their expertise in the field of electronics, combined with their commitment to innovation, makes them the perfect partner for us. We hope this partnership would give the attendees an experience to cherish for a lifetime.”
Croma’s association with this edition of Sunburn is a tribute to Goa’s diverse population and heritage and offer visitors the opportunity to experience the home-grown cuisine and culture through a unique blend of music, food, fashion, and sports. through its unique on-ground offerings.
Being a premier producer of live music events, Sunburn by Croma will bring in some of the biggest names in music featuring more than 120 international and homegrown acts across 7 stages, with the line-up including massive headliners like Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, and Marshmello. This partnership will combine the expertise of both brands to create an unforgettable music experience for fans in Goa.