TLDR: Hyundai Motor India celebrates 10 glorious years of its iconic CRETA SUV, highlighting its undisputed market leadership, over 1.2 million units sold, and its significant impact on the Indian automotive industry, with planned activities to mark the milestone.
In a moment steeped in pride, legacy and emotion, Hyundai Motor India Ltd. (HMIL) celebrates 10 glorious years of the Hyundai CRETA in India. What began in July 2015 as HMIL’s bold step into the Mid-SUV segment, has today become a name synonymous with power, style and aspiration across 1.2 million Indian households.
Since its debut, the Hyundai CRETA has become a phenomenon. Such is its impact that the mid-size SUV segment is now often referred to as the “CRETA segment” in the country. Despite increased competition, the Hyundai CRETA continues to lead from the front, maintaining its undisputed No.1 position in the country every completed year since its launch in 2015.
Speaking on the milestone, Mr. Unsoo Kim, Managing Director, Hyundai Motor India Ltd., said, “The journey of Hyundai CRETA is deeply emotional, not just for us, but for every customer who made it a part of their lives. It stood for dreams, freedom and progress. CRETA is not just a product, it is a revolution on wheels. Over the past 10 years, it has become the gold standard for the Indian SUV buyer. Every milestone in Creta’s journey reflects Hyundai’s commitment to innovation, quality and customer-first thinking. As we mark 10 years of CRETA in India, we celebrate a movement that changed the way India drives SUVs. We are humbled by the love, trust and loyalty our customers have shown us, and we remain committed to raising the bar, always.”
Speaking on the CRETA’s 10-year milestone, Mr. Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India Limited, said, “Hyundai CRETA is more than a model, it is a living legacy, crafted with care, evolved with technology and backed by millions of customers who made it their own. The Hyundai CRETA represents ambition, progress and trust. As India’s SUV ambitions grew, CRETA too grew with them and if I may dare say often grew ahead of these ambitions. From just 2 models in 2015 to 12 models today, the mid-SUV segment has become fiercely competitive, yet Hyundai CRETA continues to lead, grow and define the category it helped create. Today, as we reflect on a decade of innovation, leadership and unwavering customer trust, Hyundai reaffirms its commitment to delivering mobility that is smart, sustainable and inspired by humanity.”
Hyundai CRETA By the Numbers – A Journey of Undisputed. Ultimate Leadership
Now in its second generation, Hyundai CRETA has redefined benchmarks, evolving from a breakthrough model to an icon of India’s SUV landscape. Over the past decade, Hyundai CRETA’s journey has been defined not merely by the launch of new variants, but by its relentless evolution to align with the dynamic preferences of modern consumers. With a commitment to staying ahead of the curve, Hyundai has consistently introduced meaningful updates to CRETA’s features, powertrain, transmission and technology. In addition to its regular upgrades, Hyundai rolled out two special editions – the Knight Edition and the Adventure Edition. Each was meticulously crafted to reflect diverse lifestyles and aspirations, striking a chord with a wide range of customers. Both special editions proved to be success stories, capturing the imagination of consumers and reinforcing CRETA’s versatility and appeal. Over the years, Hyundai CRETA has exceeded its identity as just an SUV, it has become an emotion, a symbol of aspiration that resonates deeply with every SUV enthusiast.
Hyundai CRETA’s brand positioning also evolved powerfully with each generation, mirroring its rising success and the bold disruptions it brought to the SUV segment. First launched in 2015 as “A Perfect SUV,” the tagline set the tone for excellence. In 2020, the second-generation CRETA elevated its identity with “The Ultimate SUV.” This evolution further elevated with the update launch in 2024, proudly earning the tagline of “The Undisputed Ultimate SUV.”
Celebrating the 10th anniversary of Hyundai CRETA, HMIL has planned a series of activities like:
The journey of Hyundai CRETA reflects Hyundai dedication to continuous innovation, quality and customer centricity. As the CRETA completes a decade of dominance, it stands not just as an icon of success, but as a symbol of what’s next for India’s SUV aspirations.
