Durex led The Birds and Bees Talk launches ‘Let’s Talk About It’ campaign
Reckitt launched Year 2 of The Birds and Bees Talk program with a theme song Let’s talk about it, celebrating its 2nd year and pride month. The program is directed towards adolescents between the age group- 10 to 19 Years in the six states of North-Eastern India- Nagaland, Sikkim, Meghalaya, Arunachal Pradesh, Mizoram and Manipur. The program is aimed at reaching 2 million children in three years.
Mr. Gaurav Jain, SVP, SoA, Reckitt said “The Birds and Bees Talk campaign is a colorful campaign that leverages the power of arts, music and culture to engage adolescents and youth in a fun-filled and positive manner. The TBBT anthem intends to convey that growing up can be fun and safe and sends a positive message that communicates the importance of the knowledge of power, protection and pleasure Through this campaign we aim to raise awareness and make adolescents and the young LGBTQI population in the Northeast feel included and encourage community engagement.”
Mr. Mohammed Asif, Executive Director, Plan India stated “Plan India has been working for more than two decades to improve sexual and reproductive health services and rights for all children, adolescent girls and young women and men in different parts of India. In sync with the Rashtriya Kishor Swasthya Karyakram (RKSK) of the Government of India, we believe adolescents and young people must be enabled, equipped and empowered for their holistic development. They should be aware of their sexual and reproductive rights, make informed choices for themselves and lead healthy lives, free from violence, discrimination and abuse. I am happy to share that the “The Birds and The Bees Talk” Project seeks to enable and equip millions of adolescents and young people with awareness and access to sexual and reproductive health services and rights, which is important for strengthening gender equality in our country.”
The voices behind the song, Let’s talk about it, who are successfully bringing the flavor of North East are Andrea Tariang– the actor in path-breaking movies like PINK, a performer at key venues around the country and grazed some festival stages as well including CALM Festival 2015, Bacardi NH7 Weekender 2016, 2017, 2019 Nowhere is Here festival 2018; Arsenal Jamir- Hailing from the hills of Nagaland, a Fashion Stylist and also a designer and creative director for her sustainable clothing brand ‘Otsü Clothing Co’; and Rahul Rajkhowa- Vh1, and Rolling Stone featured Singer/Songwriter having toured 35 cities in India and abroad. Rahul is also the most written about artist from Northeast India for his music addressing social and environmental issues.