FOSSIL announces Kriti Sanon as the newest celebrity brand ambassador in India. The talented Bollywood actress exudes effortless charisma, constantly inspiring her fans and the people around her, with a versatile and original sense of style. Kriti’s optimism and organic take on fashion align closely with the brand’s dedication to authenticity and creative spirit.
“We are thrilled to welcome Kriti Sanon as the newest member of the Fossil family. As one of the leading accessories brands in the country, Fossil has always endeavoured to design watches, jewellery and leather goods that preserve a unique modern-vintage spirit and exemplify creativity and optimism. Our commitment to authenticity extends to our products as well as our people”, said Johnson Verghese, Managing Director, Fossil Group, India. “Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself”, he added.
Commenting on the ambassadorship, Kriti Sanon said, “I’m very excited to be working with a brand like Fossil, that brings distinctive, world-class designs to the table. Crafting timeless styles through beautiful watches along with delicate jewellery and chic bags, the brand’s modern designs are the epitome of timeless style. Embracing the spirit of innovation and individuality, Fossil advocates authenticity that strongly resonates with my personal outlook towards style”.
Kriti’s collaboration with Fossil will extend to promoting the watch & accessory categories ranging from smartwatches and traditional to jewellery and leather products for women. The Bollywood beauty will be seen in an upcoming brand campaign with young India’s heartthrob and fellow ambassador Varun Dhawan.
The latest collection of the season is available on the website. Fossil was inspired by American ingenuity and creativity. The brand brings new life into the watch industry by making good quality, fashionable watches. The brand’s optimistic attitude, dedication to authenticity and creative spirit is what makes the brand unique.