TLDR: American Eagle celebrates 7 years in India with a new festive denim campaign featuring India-exclusive styles, emphasizing self-expression, sustainability, and its commitment to the Indian market.
American Eagle, America’s favourite jeans brand, operated in India by Aditya Birla Lifestyle Brands Limited, is celebrating seven years of inspiring self-expression, confidence, and individuality through style. Since entering the Indian market in 2018, the brand has combined its global denim expertise with local design inspiration to create collections that perfectly blend style, fit, and comfort.
Over the years, American Eagle has expanded its presence across India, both in stores and online, building a vibrant community that connects with its inclusive and optimistic spirit. Staying true to its denim-first heritage, the brand continues to drive innovation and sustainability through initiatives such as the Water Leadership Program and Waste Reduction Program, reinforcing its commitment to making better jeans for people and the planet.
To mark its seventh anniversary, American Eagle has unveiled a festive denim campaign featuring India-exclusive styles. The collection embodies the brand’s signature effortless style, showcasing iconic denim fits and limited-edition pieces designed for both everyday wear and festive celebrations.
Collection Highlights
- A true denim destination featuring 15+ fits of AE jeans, including 100+ new styles, from bootcut to baggy fits.
- Over 100 India exclusive styles across women’s and men’s categories, including versatile tops, bottoms, and layering pieces to dress customers now and for the upcoming season.
Talking about the brand’s journey in India, Yatin Athale, Brand Head, American Eagle India, said, “Seven years ago, our vision was to bring the best jeans of America to India – giving young customers access to elevated products and uncompromising quality. Today, American Eagle is more than a jeans brand — it represents authenticity, confidence, and self-expression. This milestone is a tribute to our customers who seek the best, and to our teams who’ve made it possible.”
Roberto Croce, SVP, International, American Eagle Outfitters, added, “India is a key market in our global strategy. Our success here is built on a foundation of jeans, as well as our focus on fashion and comfort — making clothes that help you look and feel your best. As we look ahead, we will continue to stand for jeans, seek inspiration from our local communities, and stay true to the creativity and optimism that define American Eagle globally. “
Looking ahead, American Eagle is doubling down on what it does best — denim. The brand will continue to grow its men’s and women’s collections, bring new innovations to life, and blend global style with India-specific insights to celebrate individuality while staying true to its jeans-first DNA.
