TLDR: The Face Shop launched its ‘Glow Insurance’ campaign featuring brand ambassador Khushi Kapoor, positioning its Bridal Glow Kit as the ultimate skincare solution for brides-to-be to maintain their radiance.
The Face Shop, Korea’s leading skincare brand, has unveiled its latest campaign Glow Insurance, featuring brand ambassador Khushi Kapoor. Positioned as the ultimate bridal skincare partner, the campaign introduces an innovative concept that resonates deeply with brides-to-be: ensuring their glow stays protected through the most joyous yet demanding occasions of their lives.
Bringing to life the emotional reality of wedding preparations, where endless ceremonies, stress, and late nights can take a toll on skin health, the campaign sees Khushi Kapoor step into the role of a bridesmaid. As a confidante and voice of reassurance, she introduces The Face Shop’s Bridal Glow Kit, which acts as the perfect solution to preserve, restore, and insure a bride’s glow amid the whirlwind of celebrations.
Through Glow Insurance, The Face Shop underscores its brand ethos of combining nature’s best ingredients with advanced Korean technology to offer skincare that goes beyond surface beauty, it becomes a trusted companion during life’s most cherished milestones.
Speaking about the campaign, Naina Suri, Head of Marketing, The Face Shop India, said, “With ‘Glow Insurance,’ we wanted to go beyond traditional skincare communication and address a universal truth of weddings, the pressure and fatigue that can steal away a bride’s natural radiance. This campaign with Khushi Kapoor beautifully positions The Face Shop as not just a skincare brand but a reliable partner that insures every bride’s glow when it matters most. The festive and bridal seasons are about confidence, celebration, and joy, and we are delighted to bring this assurance to our consumers.”
Brand ambassador Khushi Kapoor added, “I’m excited to be a part of The Face Shop’s ‘Glow Insurance’ campaign because it highlights something every bride feels but rarely talks about, the exhaustion behind the festivities. Playing the bridesmaid allowed me to step into the role of someone who reassures and protects that priceless bridal glow. For me, skincare is about trust, and The Face Shop’s products truly deliver that confidence.”
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Funded in 2003 and headquartered in Seoul, The Face Shop is inspired by nature and driven by innovation. With over 600 natural ingredients sourced from 25 countries across the world, combined with cutting-edge Korean technology, the brand has consistently delivered products that celebrate and enhance natural beauty.
With Glow Insurance, The Face Shop reinforces its positioning as the go-to skincare partner for the festive and bridal season, ensuring that glow is never compromised.
