TLDR: Vestige Marketing has launched its “Suraksha Bandhan” campaign, promoting self-care and menstrual wellness through its DewGarden Fly sanitary napkins. The initiative also highlights the importance of economic independence for women, particularly through direct selling.
Vestige Marketing Pvt. Ltd., one of India’s leading home-grown direct selling companies, has launched Suraksha Bandhan, a campaign spotlighting the evolving idea of self-care in today’s world. The campaign features DewGarden Fly sanitary napkins as a thoughtful symbol of modern-day self-care and hygiene—powered by science, designed for comfort, and rooted in empowerment.
Protection has been viewed as something offered by others. Today, that sentiment is evolving to encompass independence, self-respect, and wellness. The campaign honours this shift, encouraging women to celebrate the bond of self-care and hygiene they can tie for themselves through informed choices and menstrual care.
DewGarden Fly sanitary napkins are thoughtfully designed to meet the modern hygiene needs of women with features like dual-use coverage for both day and night, a cottony-soft breathable top layer, 360° air-laid paper wings for a secure fit, and super absorbent polymer for leak protection. Infused with a Graphene-Anion Chip and FIR Technology, they offer advanced odour control and hygiene, while non-toxic adhesive ensures safety for everyday use.
“At Vestige, our mission has always been to uplift lives through care, innovation, and opportunity,” said Mr. Gautam Bali, Founder and Managing Director, Vestige Marketing Pvt. Ltd. “With the ‘Suraksha Bandhan’ campaign, we’re proud to focus on self-care and hygiene, encouraging women to prioritise their well-being without hesitation. This campaign is not just about a product; it’s about building confidence and helping them carry the same and also empowering women in everyday life. DewGarden Fly reflects this commitment, blending science-backed features with delivering thoughtful solutions that are sensitive to real needs.”
Beyond menstrual wellness, the campaign also underscores the importance of economic independence —another crucial dimension in today’s world. In a nation working to bridge economic inequalities, direct selling-particularly in tier2 and tier 3 cities has emerged as a powerful platform for empowerment, enabling women to achieve financial freedom while pursuing their passions.
“Economic independence fuels innovation, personal progress, and entrepreneurship, accelerating the self-sustainable growth of the nation,” Mr. Bali further added.
Through campaigns like Suraksha Bandhan, Vestige reinforces the message that true protection starts with self-care and self-reliance. By prioritising health, comfort, and economic independence, women can protect not just themselves but their futures.
DewGarden Fly is available at the Vestige Marketing website www.myvestige.com, priced at INR 270 (Pack of 10).
