TLDR: Pratilipi and Teevra Studios have launched “Bedard Piya,” India’s first animated series created using generative AI, now streaming free on YouTube. The series is based on a popular Pratilipi story and marks a significant step in AI-powered content creation.
Bedard Piya, an original animated series powered by generative AI, marks the first creative collaboration between Pratilipi, India’s leading storytelling platform, and Teevra Studios, a next generation production house specializing in AI-led content. Based on one of Pratilipi’s most widely read stories with the same name, with over 21 million reads, the series premiered on YouTube on July 19. It is free to stream, with twenty episodes– planned for its debut season.
Originally written in Hindi by Priya Yadav, Bedard Piya is a tale of longing, betrayal, and emotional complexity that struck a powerful chord with readers. Now reimagined as an animated series, the story expands its reach in the audio-visual medium while staying true to its emotional core.
“At Pratilipi, we’re reimagining how great stories evolve,” said Rajeev Tamhankar, Pratilipi Comics Head. “Our goal has always been to extend the life of our most-loved IPs across mediums. From micro-dramas to TV shows, and now, with the rise of Gen AI, into animated series and films. With Teevra’s cutting-edge execution and our IP strength, we’re setting the stage for a storytelling revolution.”
“Our mission is to blend creative emotion with AI speed,” said Manasva Bhargava, Co-Founder and CEO of Teevra Studios. “Bedard Piya felt like the perfect launchpad. It’s a story with deep emotional resonance and massive fan following, and we wanted to bring it to life with cinematic detail, powered by the latest Gen AI pipelines we are building at Teevra Studios.”
This collaboration signals the arrival of India’s AI content movement. With a growing slate of AI-native titles in the works, Pratilipi is building the IP engine powering this shift, while Teevra brings the production muscle to match. Together, they’re not just adapting stories but architecting a faster, smarter model for how premium content gets made.
