Digitas India appoints Abhinav Parshad as Senior Creative Director


Digitas India, the Marketing & Technology Services brand from Publicis Groupe has announced the appointment of Abhinav Parshad (PD) as Senior Creative Director.

He joins Digitas India from Dentsu Webchutney, with a mandate to further build and scale the agency’s creative technology solutions across the region.

Abhinav Parshad will report to Abraham Varughese, Chief Creative Officer, Digitas India.

During his professional stint across agencies, Abhinav has played a crucial role in helping set up creative best practices while also creating effective and noteworthy communication for numerous brands including Kohler, Airtel, Canon, Domino’s Pizza, Under Armour, Nikon, Lava Mobiles, Platinum Days of Love and Maggi.

Welcoming him to the agency, Abraham Varughese said, “Abhinav is one of those rare creatives who has a keen eye for culture, a fascination for technology and unbridled enthusiasm for ideas. I am really looking forward to working with him and helping our clients deliver memorable connected experiences across the entire consumer journey.”

On joining Digitas India and his mandate ahead, Abhinav Parshad said, “My mantra has always been to work with the right people. So, joining Abraham Varughese, Saurabh Aggarwal (who runs the team in our Delhi office) and the team at Digitas India was an easy decision. I believe great ideas thrive when you have the freedom to foster a culture of collaboration and build an environment that’s full of energy and fun.”

About Digitas India:

Digitas is the global Marketing & Technology Services brand and part of the Publicis Groupe. Digitas’ Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation. A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices.

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