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Purplle picks KlugKlug as their influencer marketing tech stack platform to streamline their influencer outreach

Purplle picks KlugKlug as their influencer marketing tech stack platform to streamline their influencer outreach

Purplle is a unique platform that combines innovative technology and beauty to provide a top-notch experience to its customers. The company has recently appointed...

The Good Creator Co brings to you ‘The Good Creator Show’, an influencer marketing podcast hosted by Malini Agarwal

The Good Creator Co brings to you ‘The Good Creator Show’, an influencer marketing podcast hosted by Malini Agarwal

The Good Creator Co, India’s largest creator ecosystem of leading influencers, marketing, and analytics platforms, puts out The Good Creator Show, a bi-weekly podcast...

Setting Goals and Measuring Success in Influencer Marketing

The Importance of Setting Goals and Measuring Success in Influencer Marketing

Influencer marketing is one of the most effective ways of reaching and engaging with a target audience. With the rise of social media platforms, influencers have become...

Advanced Metrics for Measuring Influencer Campaigns

Beyond Likes and Shares: Advanced Metrics for Measuring Influencer Campaigns

The rise of social media has resulted in the emergence of influencer marketing as a valuable tool for brands. With influencer marketing, brands can reach their target...

Attribution Modeling

Measuring the effectiveness of Influencer Marketing Campaigns using Attribution Modeling

In today’s digital era, influencer marketing is becoming an increasingly popular way for brands to reach their target audience. With the rise of social media...

Influencer marketing

How to Identify Influencers Who Will Actually Drive Results for Your Brand

Influencer marketing has become a popular strategy for businesses looking to expand their reach and increase brand awareness. It involves partnering with individuals who...

Engagement Rates

The Role of Engagement Rates in Identifying Influencers: What to Look for and What to Avoid

In today’s digital age, influencer marketing has become an essential part of any marketing strategy. It has revolutionized the way businesses promote their...

Success of Your Influencer Marketing Campaign

5 Key Metrics to Measure the Success of Your Influencer Marketing Campaign

Influencer marketing has become an integral part of the digital marketing strategy for many brands. It is a way of leveraging the power of social media influencers to...

ROI in Influencer Marketing

Measuring ROI in Influencer Marketing: Strategies and Tools

Influencer marketing has become a powerful strategy for businesses to reach their target audience and increase brand awareness. According to a study by Linqia, 86% of...

Quality of an Influencer

Beyond the Numbers: How to Evaluate the Quality of an Influencer’s Audience

Influencer marketing has become one of the most popular forms of marketing in recent years. According to a study by Linqia, 86% of marketers used influencer marketing in...