Tag: brand partnerships, creator economy, digital content, Digital Landscape, IIGC, IIGC Talks, India, Influencer Marketing, Podcast, Rajiv Makhni
IIGC Launches “IIGC Talks” Its Podcast Studio
TLDR: The Indian Influencer Governing Council (IIGC) has launched “IIGC Talks,” a new podcast studio and conversation platform dedicated to discussing the...
LT Foods’ DAAWAT® Kicks Off ‘Only Rice November’ Challenge Under Its ‘Rice Your Awareness’ Initiative
TLDR: LT Foods’ DAAWAT® brand has launched the ‘Rice Your Awareness’ initiative, featuring the #OnlyRiceNovember challenge, to promote mindful rice...
Zepto Along With Britannia Kick Off The Wedding Season With The Great Indian Fake Shaadi
TLDR: Zepto and Britannia collaborated to host ‘The Great Indian Fake Shaadi,’ a grand promotional event at Ira Luxe with over 300 invitees, including top...
ENO Launches ‘Shaadi Ki Buffetbaazi’ Campaign: A Celebration of Indian Wedding Feasts
TLDR: ENO has launched a new ‘Shaadi Ki Buffetbaazi’ advertising campaign featuring a star-studded ensemble of influencers like Sunil Grover and Mallika Dua,...
Candyman Sourzzz Brings a Desi Twist to Halloween
TLDR: Candyman Sourzzz has launched “A Desi Halloween” campaign, reimagining Indian folklore horror characters like Tangy Tantrik, Sour Sundari, and Meetha...
C Com Digital Launches #StopThePain Campaign With Blue Cross Laboratories
TLDR: C Com Digital launched the #StopThePain campaign for Blue Cross Laboratories to raise awareness about period pain (dysmenorrhea) in India, utilizing influencer...
Chtrbox Reports Strongest Quarter Ever, Poised to Accelerate Growth Post IPO
TLDR: Chtrbox (Chatterbox Technologies Limited), India’s leading digital and influencer marketing platform, reported its strongest half-year financial results ever...
Eveready Appoints The Minimalist as its Digital Agency Partner
TLDR: Eveready, India’s leading battery and flashlight brand, has appointed The Minimalist as its digital agency of record to enhance its digital presence through bold...
AmritCem’s Dhalai Champion Campaign Sets a New Benchmark
TLDR: AmritCem Cement has launched a 360° ‘Dhalai Champion’ marketing campaign in Meghalaya to significantly increase its market share. The campaign...
The Other Circle Deploys ‘Cavalry’ to End Reactive PR in Entertainment
TLDR: The Other Circle (TOC) has launched Cavalry Media, a new full-service entertainment division. Cavalry aims to provide strategic, data-driven PR for Bollywood, OTT,...
