Danone India’s leading adult nutrition brand, Protinex, has rolled out a dynamic new digital campaign featuring three of India’s most inspiring personalities — actor and wellness advocate Bipasha Basu, tennis icon and supermom Sania Mirza, and actor-politician Ravi Kishan.
Through relatable, slice-of-life narratives, the campaign brings to life the hustle of modern India and the everyday choices that shape a healthier today & tomorrow. With this new campaign Protinex tries to create awareness amongst Indians that a healthy life starts with the right daily habits. Whether it’s balancing work, family, and fitness like Bipasha, managing motherhood and personal well-being like Sania, or staying vigilant against counterfeit products like Ravi, each of them shows how trusted daily nutrition with Protinex helps fuel their everyday life. Together, these stories inspire Indian adults to be more mindful of their protein intake and make conscious, authentic choices in their health & wellness journey.
With over 70% of Indian adults not meeting their daily protein needs, and nearly 90% unaware of this gap1, the campaign lands at a critical time. Fatigue, less muscle mass, severity of infections caused by protein deficiency often go unnoticed in busy lives.2
With this new campaign, Protinex urges people to take charge of their well-being while being alert against duplicate products available in the market—because when it comes to health, authenticity matters.
With over 65 years of trust, Protinex has been a daily partner for millions. Supporting them with its vital nutrients to stay active throughout the day.
Aligned with Danone’s global purpose of “bringing health through food to as many people as possible,” Protinex continues its commitment to building a healthier India by making protein nutrition simple, accessible, and trustworthy for families across the country.
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