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Bisleri augments #SamajhdaarBisleriPeeteHai in its new campaign

Madhushree Chakrabarty April 16, 2021
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India’s most trusted brand of mineral water, Bisleri reinforces #SamajhdaarBisleriPeeteHai in its new ad campaign. The campaign has been conceptualized by 82.5 communications. The 360-degree integrated campaign intends to raise awareness of the difference between the original Bisleri and counterfeit alternatives in the market.

Nowadays, consumers are educated and only pick trusted products while shopping. But, in terms of water, they tend to compromise and get settled for unknown variants of mineral water. The campaign #SamajhdaarBisleriPeeteHai aimed at provoking consumers to choose trusted mineral water like Bisleri and not any other unprocessed variants as they may not have followed the same quality of stringent hygiene protocols, as the trusted ones do. There is one more TVC scheduled to go live, next week.

Speaking about the new campaign, Anjana Ghosh, Director – Marketing, Bisleri International Private Limited, said, “We are extremely excited to bring back our endearing Brand Ambassadors with a new story to tell on screen. Bisleri has always centered its focus on the consumers and created various brand milestones addressing critical needs, building knowledge, and ensuring safety. In the mineral water segment, all bottles seem equivalent but there is a stark difference in the production process and this is what we need to educate and trigger consumers to make the right choice. Being consumer-friendly we have already introduced [email protected] service which will not only offer convenience to the consumers but also a reason for the preference for the right choice – Bisleri Mineral Water and the campaign reiterates the same with the new theme – Samajhhdaar Bisleri Peete Hai”.

Conceptualized by 82.5 Communications, Anuraag Khandelwal, ECD and Creative Head (Mumbai), said, “While in the last campaign our samajhdaar camels knew that not every bottle of water is Bisleri, this time around the camels are set to underline that humans can sometimes be careless in choosing the correct bottled water. Besides taking good-humored digs at humans, our camels also emphasize the facts that make Bisleri a far superior choice.”

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