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Business Of Ideas’ latest disruptive video sends the advertising bars several notches up

MediaInfoline March 3, 2017
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Business of Ideas, a new player set out to offer out-of-the-box and viral campaigns in the digital space with its channel ‘Aur Dikhao’ released its latest satirical video that takes pot-shots at the current content agencies. The 30-odd seconds video marks the comeback of the renowned TV actress Tasneem Shaikh.

The video released yesterday on social media was aimed at advertising professionals and brand custodians.You can check the video here.

Aur Dikhao had shook the digital world last year with their very first digital film‘11 minutes’ starring Sunny Leone and Alok Nath, garnering 4 million views in 4 days.

The next PSA on Swachch Bharat titled #DontLetHerGo, featuring Kangana Ranaut and Amitabh Bachchan, organically received 1 million views in just 24 hours. The video was tweeted by Prime Minister Narendra Modi and many other influential celebrities on various digital platform.

The above videos were ranked #3 and #2 top creative brand stories of 2016 by Ad Age India in their series #Recap2016.

Both campaigns together have had a digital reach of 60 million. To do this in a debut year and when the digital space is getting increasingly cluttered with several promoted campaigns every day can be justly considered as an achievement.

Several more new and interesting campaigns are being put together for 2017. If we go by the kind of content that came out from the Business of Ideas stable in the last year, 2017 seems to be poised for some path-breaking content.

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