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CNBC-TV18 launches new initiative #MySmileMyInsurance


CNBC-TV18 launches a new initiative #MySmileMyInsurance – Say Yes To Health for the upcoming World Health Day. The initiative is aimed at raising awareness about the importance of getting your health insured and hence ensuring your smile.

As per a 2020 survey on health insurance done by the leading Indian insurance companies, prior to the COVID-19 outbreak. There are only 10% of Indians were interested in health insurance covering new diseases. Although, the percentage has increasingly gone up to 71% as people have started considering health insurance as a necessity after the pandemic.

Noting the above fact and the importance of health insurance, the channel undertakes to promote the various benefits and safety nets that a smart health insurance can offer to its audiences.

Furthermore, the channel has also put together deployed dedicated promos, on-air content, and activated an extensive social media campaign to engage with their followers. The leading Hindi business news channel, CNBC-AWAAZ will be promoting the initiative on-air and on their social media pages as well.

Sharing her thoughts on #MySmileMyInsurance, Smriti Mehra, CEO, Business News, Network18 said, “As the adage goes, Health is Wealth and the pandemic has underlined its relevance like never before. The COVID-19 outbreak saw a vast amount of people suffer through last-minute medical contingencies and expenses, along with major loss of income, jobs, etc. This coupled with often not having an active and viable health insurance plan resulted in serious distress for many.

As a brand that has always been cognizant of our audience’s needs, we look forward to making the most of our platform to voice awareness on important factors such as these that affect them and reinforce smart habits that lead to a better, healthier life and a financially secure future”

CNBC-TV18 and CNBC-AWAAZ are both renowned media brands that guide their audiences to make sensible life and financial decisions.


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