Essel World’s #ManaoDilSeBataaoDilSe Let’s You Light Up the Amusement Park
With the pandemic making it impossible to physically celebrate Diwali by visiting your favourite amusement parks, they are coming to your home with unique ad campaigns reminding you about the true essence of the festival.
Essel World is coming to your home with their ‘new normal’ digital Diwali campaign.
The campaign titled “Manaao Dil Se, Bataao Dil Se” urges everyone to share the festive fervour with virtual Diya greeting.
For every virtual Diya greeting you send your loved ones, the amusement park will light up with a fairy lit bottle along with the personal message that you have sent.
This Wunderman Thompson unique concept will hang such Treelight at the park, making it a symbol of compassion and togetherness which is the true spirit of Diwali.
Steps of Sending the Digital Message
- All one has to do is log on to www.manaaodilsebataaodilse.in, select a diya themed e-card template, write in your message and fill in personal details of the sender as well as the receiver.
- On following these steps, a confirmation SMS and email will be sent to the sender while the receiver will receive the e-card on his WhatsApp as well as on email on the 14th of November.
- Further, EsselWorld will be displaying a fairy lit bottle on the ‘Treelight’ at the Park along with the personalized message.
- An HD image of the Treelight will be sent to both, the sender as well as the receiver on 14th November.
- The fairy lit bottle, along with the message can be collected by the receiver from the Park once it reopens as Diwali wishes from EsselWorld.
Brightening Up Diwali
Speaking about the initiative,Mr. Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld & Water Kingdom said, “this year’s Diwali would not be the same as it has always been for everyone with all the gleam and fervor. We at EsselWorld would like to extend our help in brightening up the festival for all those who are not celebrating Diwali this year or whose festival would not be as bright as it used to be due to the pandemic. This unique concept lets us stay connected with all our patrons and lets us convey our wishes and gratitude for them”.
It doesn’t end here. There is a special opportunity for everyone to win Essel World gift vouchers worth upto 10,000 INR on sending these Digital Diwali wishes through ‘Manaao Dil Se, Bataao Dil Se’.