EXIDE releases new Campaign #DrivenByTheChildrenWithin on Children’s Day
On Children’s Day, Exide, a brand that celebrates the unbridled joy and spirit of inner drive found opportunity to remind us exactly that. By showing us how as adults we fail to keep up the positive, cheerful drive in life we had as a child. And it did this, by simply showing us how differently we react to certain common situations in our daily lives.
Commenting on this film, Uttio Majumdar, Head of Marketing, EXIDE Industries Limited said, “As a brand, Exide not only believes in the irrepressible drive within oneself but fosters it as well, in practice and in spirit. So on Children’s Day, we found a great opportunity to show the world how important it is, not to let go off this childlike inner drive while we grow up.”
Arjun Mukherjee, VP & ECD, J Walter Thompson said, “Kolkata who conceptualised the film says, “Kids keep learning from us every day. But on Children’s Day, we decided to change the narrative, by letting children teach us adults a thing or two about life. And show us show how we can embrace life as it comes, with a lot more positivity and drive.”
Created for Exide, by J Walter Thompson, and directed by Abhishek Sinha, #TheRevelation has been released online for the 14th of November, Children’s Day.
Client: Exide Industries Ltd.
Agency: J Walter Thompson
Managing Partner, Kolkata: Vijay Jacob
Chief Creative Officer: Senthil Kumar
VP & ECD: Arjun Mukherjee
Senior Creative Director: Diptanshu Roy
Creative Director: Anurag Acharya
Copywriter: Anurag Acharya, Kaivan Mogrelia
AVP & CSD: Tania Sinha
Account Director: Neha Srivastava
Watch the video : here