Havmor Ice Cream launches Second Edition of ‘The Coolest Summer Job’ Campaign
Havmor Ice Cream has unveiled the much awaited second edition of ‘The Coolest Summer Job’ campaign for ice cream enthusiasts across the country. Following the success of the last season, Havmor invites ice cream lovers again to create distinct flavors for the Indian palate. The campaign will be live until May 20, 2018.Winners will be selected and appointed as ‘Chief Tasting Officers’ (CTOs) at Havmor’s manufacturing facility at Naroda, Ahmedabad.
Interested consumerscan apply online through a special microsite: www.havmor.com/thecoolestsummerjob/ by submitting a two minute videoexplaining they fit the bill as “Chief Tasting Officer”, and invite recommendations from friends and families.
Commenting on the launch of the second season, Mr. Chaitanya Rele, VP – Head of Marketing said, “After the overwhelming response garnered during Season 1, we are thrilled to announce the launch of Season 2. We worked to ensure a wider audience is reached and taking on our learnings from the last edition to make this season even more impactful for the participants. The Campaign is live and has already begun trending on Twitter – generating massive buzz. We are excited to see the end result of the campaign, which will lead to the launch of new flavours by these new CTOs”.
#TheCoolestSummerJob campaign offers its winners a three day tour at Havmor manufacturing facility, which includes meeting and greeting with senior management of the company, sessions with tasting experts and understanding the technological know-how of ice cream making process. The key role of CTOs will be tasting various ice cream flavors and inventing new ones that will appeal to the Indian palate.
The recently introduced Chai Biscuit, Jal Jeera, Mojito, Rose Petal Punch, Fruit Custard and Fruit Punch are the new flavors introduced by the winners of #TheCoolestSummerJob Season 1 campaign.
The winners will also receive a cash prize and a year-long supply of Havmor ice creams.