Kinder Joy, the most loved confectionery brand from the house of Ferrero, one of the world’s leading manufacturers of sweet-packaged products, is bringing the magic of Harry Potter home for the first time with the launch of an exclusive, limited-edition Harry Potter Funko Pop toy collection. The objective is to reach a wider target group (TG) by targeting parents of older kids. To celebrate this enchanting collection of toys, the brand has unveiled a new TVC that captures the wonder and excitement of discovery, exploring how these iconic toys spark joyful moments of when kids are socializing with their friends.
In the new brand film, the mother introduces her kids to the captivating Kinder Joy experience, creating a shared moment of surprise and laughter as they unwrap each toy together. This cinematic story is more than just a glimpse into playtime; it celebrates the special connection created when kids socialize with each other over shared moments, emphasizing how Kinder Joy continues to inspire happiness and unforgettable memories.
The Harry Potter Funko Pop toys are available with Kinder Joy. This toy collection has a range of 9 exciting toys including figurines and accessories which will transport you into the world of Harry Potter.
Amedeo Aragona, Regional Marketing Head at Kinder, Ferrero India, shared,“ The new TVC has been created to continue the excitement of our new collection and bring to life the vivid imagination via our limited Harry Potter Funko Pop toy collection targeting parents of older kids form whom the License of Kinder Joy is relevant and exciting.”
The limited-edition Kinder Joy with Harry Potter-themed Funko Pop toys will be available at leading outlets across India, including Traditional trade, Modern trade stores and e-commerce platforms.
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