Kingfisher Storm, the latest offering from United Breweries Limited, today announced the launch of its first TVC in association with ‘WOOFER’, the latest hit Punjabi song produced by BeingU Music that has taken the music world by a storm. The song kicks of BeingU Music’s initiative, ‘Global Punjabi Movement’, to put Punjabi music on the global map.
Kingfisher Storm has based its consumer engagements on this music genre, as it is most prominent with the youth. The TVC which has been derived from the official music video of ‘WOOFER’, featuring Dr. Zeus, Zora Randhawa and Nargis Fakhri will be aired a few days after the launch of the official music video on digital and electronic channels.
Commenting on the association, Gurpreet Singh, Assistant Vice President of Marketing, United Breweries Limited said – “’WOOFER’ is a spectacular collaboration of international artists coming together for a groovy ‘Punjabi Global’ single. The genre and Woofer’s music video resonates well with the brand’s attitude and style. Kingfisher Storm stands for all that is trending and spirited. The youth continue to seek content which is relevant to their taste and Storm’s association with ‘WOOFER’ is sure to hit the sweet spot. We expect this song to be the ‘hit song’ this party season“.
Talking about the launch, BeingU Music founders Akshit Kumar & Gurjot Singh said “Our aim is to take the Indian music industry to the global platform. Our first song ‘WOOFER’ is a personification of the same. Our association with Kingfisher Storm, further strengthens our vision.”
Commenting on the association, Dr. Zeus said “My song ‘WOOFER’ is kind of unique. It has different swag, it is great to be associated with the king of good times – Kingfisher, and now we are gonna be hitting everywhere like a Storm”
