Cashify, India’s largest omnichannel platform for buying and selling electronic devices, especially smartphones, launches an exciting new campaign with its talented brand ambassador Rajkummar Rao. Renowned as a platform for selling old devices, Cashify is now looking at amplifying the message that refurbished smartphones offer a smart, budget-friendly way to upgrade to one’s dream phone.
Leveraging the creative prowess of L&K Saatchi & Saatchi’s Gurugram team, Cashify is set to kickstart this campaign, seamlessly blending its commitment to sustainable tech solutions with the star power of Rajkummar Rao.
This dynamic two-film campaign is crafted to entertain and captivate today’s tech-savvy youth, especially those who are keen on upgrading to a premium smartphone. The campaign subtly conveys a compelling message, highlighting refurbished phones as a smart solution to fulfil their tech dreams.
Commenting on the films, Rohit Malkani, Jt. National Creative Director of L&K Saatchi & Saatchi, said, “From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced performance. Working with RKR has been a thoroughly enjoyable experience and the results are there for all to see. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way.”
Nakul Kumar, Co-Founder and Chief Marketing Officer, Cashify, added, “As we extend our collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all. By promoting refurbished smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality. Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns with our mission to build a more responsible and eco-friendly tech landscape.”
The campaign will be rolled out across TV and digital platforms, positioning Cashify as the brand that enables the best smart-technology buying experience.
To watch Film 1: click here
To watch Film 2: click here
Team Credits:
CEO: Paritosh Srivastava
Chief Strategy Officer: Snehasis Bose
Jt National Creative Director: Rohit Malkani
Executive Vice President: Hindol Purkayastha
Sr. Vice President: Amitabh Sreedharan
Creative:
Creative Director: Vikas Gaur
Senior Copywriter: Mohamed Jeelani
Planning:
Brand Strategy Partner: Shadman Alvi
Account Management:
Associate Vice President: Benny Thomas
Associate Brand Director: Guneet Lamba
Head of Films Department: Jignesh Maru
Agency Producer: Rahebar Sonawalla
Production: Content Factory
Director: Arjuna Gaur
Executive Producer: Meesam Raza
Producer: Siddharth Singh
