TLDR: JioMart has launched its new festive campaign, “JioUtsav – Kyonki India Chahe Aur,” featuring MS Dhoni, Sunidhi Chauhan, Shivaji Satam, and Narain Karthikeyan. The campaign highlights JioMart’s wide product assortment, great deals, and quick delivery across various categories.
JioMart, India’s leading e-marketplace, has launched its festive campaign JioUtsav. Rooted in the thought “Kyonki India Chahe Aur” (Because India wants more), the campaign leans into the power of AND — celebrating that with JioMart, customers don’t need to choose between range and value or convenience and value. They can have it all.
Celebrities Bring JioMart’s Promises Alive
The campaign is headlined by MS Dhoni and features Sunidhi Chauhan, Shivaji Satam and Narain Karthikeyan, in four, witty films.
In a season when families want everything together, JioMart positions itself as the destination where shoppers get the widest assortment across Grocery, Mobiles & Electronics, Fashion, Home & Kitchen; great deals with no hidden charges; and quick delivery on grocery and mobiles.
Festivals in India are never about choosing one thing over another. Shoppers want a full basket — the best deals, the widest variety, and delivery that keeps up with their celebrations. JioMart taps into this insight with a campaign that turns everyday shopping promises into witty, celebrity-driven stories. Each celebrity represents a JioMart attribute they naturally embody in popular culture
- MS Dhoni anchors the campaign with his trademark simplicity, unifying trust, value and convenience.
- Sunidhi Chauhan, celebrated for her unmatched vocal versatility, symbolises JioMart’s vast range of products.
- Shivaji Satam, immortalised as ACP Pradyuman, underscores reliability and transparency with the punchline “Kuch Gadbad nahi” on clear pricing and no hidden charges.
- Narain Karthikeyan, India’s pioneering Formula 1 racer, dramatizes JioMart’s quick delivery promise with speed and flair.
Together, the four bring alive JioMart’s core festive message: shoppers don’t have to compromise — they can enjoy the widest assortment, the best deals, and Quick deliveries all in one place.
Alongside the campaign, JioMart is rolling out some of the season’s best deals on mobiles, electronics, and gadgets, making premium technology more accessible than ever. With JioMart Quick, customers can also enjoy lightning-fast delivery of groceries and daily essentials in just 10–30 minutes, ensuring their festive celebrations never miss a beat.
Campaign Roll Out:
The JioUtsav campaign will be released across broadcast, digital platforms, social media, and JioMart’s own app and website. The creative mix includes 30–45 second hero films, 15-second cutdowns for OOH, and short edits for reels and shorts. Each film is designed to entertain viewers while reinforcing JioMart’s festive value promise.
