Myntra has unveiled an exciting campaign ahead of the 23rd edition of its marquee fashion event, the End of Reason Sale (EORS). Led by filmmaker and action icon Rohit Shetty, the campaign introduces Myntra’s big value proposition for the season, the Myntra EORS Price Crash, bringing blockbuster savings across 6 million styles and 10,000+ top brands. The campaign offers a sneak peek into what promises to be the most exciting and expansive edition of the End of Reason Sale yet, commencing on 5th December, with early access for VIP customers starting from 4th December onwards.
Building on the teaser, where Rohit is seen exasperated after having “crashed everything possible” In his films so far and demanding something new, the films reveal that this time, his search leads him to the biggest crash of all, the Myntra EORS Price Crash. With irresistible offers and a wide assortment spanning fashion, beauty, and winterwear, Myntra’s EORS is set to deliver maximum value and style for shoppers across the country.
Speaking on his experience of working with Myntra for the first time, Rohit Shetty said, “This was my first time collaborating with Myntra, and what caught my attention immediately was the idea itself. Taking everyday situations people face and giving them an unexpected, entertaining twist is what the ‘Price Crash’ campaign delivers.”
Speaking on the campaign, Neha Gulati, Senior Director Brand Marketing, Myntra, said, “The End of Reason Sale has consistently delivered unmatched value to customers across India, and this edition strengthens that promise with the Myntra EORS Price Crash. With Rohit Shetty fronting the campaign, we have been able to spotlight the most common wardrobe challenges faced by shoppers in an entertaining yet meaningful way. As one of India’s most awaited shopping events, EORS continues to drive exceptional excitement among customers looking for quality, trends, and value.”
About the films:
The campaign draws from light-hearted, larger-than-life situations where everyday dressing dilemmas collide with Rohit Shetty’s signature humor and action-driven style. Whether it’s party pressure, repeated outfits, winter struggles, or a shrinking wallet, each film playfully shows how Myntra’s EORS Price Crash helps consumers upgrade their wardrobe without compromising on budget or flair.
- The first film delivers the much-awaited reveal after the teaser, with Rohit still trying to decode the “biggest crash.” His assistant, dangling from a clothes rack, struggles to explain as Rohit impatiently guesses one crash after another that have been part of his films. The moment lands when he blurts out “Myntra Price Crash, sir!,” prompting Rohit to discover the EORS offers and call them a “superhit.”
- The second film follows Stylish Sanya, who’s overwhelmed by back-to-back party plans while her bank balance continues to dip. Rohit watches her spiral into fashion panic before triggering the Price Crash, unlocking multiple stylish looks at irresistible prices and restoring her confidence and her wallet.
- Another film features No Hit Shobhit, infamous for repeating the same bomber jacket everywhere, much to Rohit’s frustration. As Rohit initiates the Price Crash, the screens around Shobhit refresh with appealingly priced jackets, sweatshirts, and winterwear. Relief sets in as he finally finds options that fit both his taste and budget.
- In the Thandi Tanya film, a young woman who spent her entire budget over the summer is left relying on her grandmother’s shawl to brave the winter chill. Rohit steps in as the Price Crash message rolls out, filling her screen with cosy, affordable winterwear. She embraces the season with warmth, comfort, and a refreshed look.
Agency: Tilt Brand Solutions
Director: Tanvi Gandhi
DOP: Shivendu Kudalkar
Producer: Rachaita Vyas
