TLDR: Navneet Education has launched its ‘Ab Padhai Banayegi Interesting’ campaign to reintroduce its flagship Navneet Digest, now enhanced with interactive tools like SMART DigiBook, aiming to make learning more engaging and help students overcome distractions.
Navneet Education Limited has launched its latest campaign, ‘Ab Padhai Banegi Interesting’, to reintroduce its flagship product, Navneet Digest, in a refreshed, more engaging format. The campaign, targeting students across India, showcases how the Digest has evolved to meet modern study habits by combining structured chapter summaries with interactive tools, such as the SMART DigiBook.
With this initiative, Navneet aims to help students concentrate better, learn smarter, and stay focused in an age of constant distractions.
The new campaign centres on making learning interesting, engaging and relevant for today’s generation. Navneet Digest, a trusted name for decades, now offers a fresh and vibrant approach that resonates with students’ evolving needs and aspirations. The campaign film creatively captures the everyday challenges faced by students and shows how Navneet transforms study time into an enjoyable and productive experience.
The Digests offers chapter-wise explanations, solved examples, practice exercises, and revision tools that help students master subjects efficiently. Recognising the changing study habits of students, Navneet has also integrated SMART DigiBook, a Web and app-based tool for Interactive learning.
Devish Gala, President of the Educational Books division, said, “We’re excited to introduce the ‘Ab Padhai Banegi Interesting’ campaign, which reflects our commitment to making study time more productive and engaging for students. Navneet Digest has stood the test of time as a reliable study resource, and with today’s students facing more distractions than ever, we’ve enhanced the Digest to match their evolving needs. With the addition of the SMART DigiBook, students can now access interactive digital learning resources that make understanding and revising concepts even more engaging and accessible.”
Rakesh Menon, Chief Creative Officer at FCB Interface, said: “The creative idea came from a simple insight that when studies get boring, even the most mundane distractions feel exciting. We wanted to lean into that truth, not shy away from it.”
The Navneet Digest series, with all its updated features, is now available at leading bookstores, local retailers, and online platforms across India, making it easier than ever for students to access a smarter way to study.
