TLDR: NIIT has launched a new advertising campaign for its flagship gNIIT program, aimed at first and second-year undergraduate students. The campaign, conceptualized by BBDO India, uses relatable metaphors like “Trial Room for Careers,” “Buffet for Careers,” and “OTT Platform for Careers” to highlight the program’s flexible learning paths, skill-building, and career exploration opportunities.
NIIT Limited, a leading Skills & Talent development corporation, has announced a new campaign for its flagship program gNIIT, encouraging first & second-year undergraduate students to ‘explore multiple career skills before committing to a fixed path’. The campaign reframes the learning journey as one of experimentation, exploration, and empowerment.
According to AISHE 201-22 (All India Survey on Higher Education), while the total enrolment in higher education increased to nearly 4.33 crore, only 50% of the graduates are employable (India Skills Report 2025). Highlighting that conventional education models are falling short of meeting industry demands.
NIIT has tried to address this academia-employability gap via their flagship gNIIT program. In an era where the pressure to “choose the right career” weighs heavily on students and parents alike, gNIIT offers a refreshing, learner-centric alternative. Structured as a customised and comprehensive future-ready learning program, it is designed to complement India’s undergraduate/college education by equipping first- and second-year students with in-demand career options. It also focuses on all-round professional grooming and mentor-led guidance, helping them stay aligned with what employers truly value today: multi-skilled, adaptable talent.
The campaign uses relatable slice of life instances such as “Trial Room for Careers,” “Buffet for Careers,” and “OTT Platform for Careers” to simplify how gNIIT offers flexible learning paths, 6-month internships* with all-round professional grooming & placement assistance alongside a college degree. By framing career readiness as something young people can try on, mix & match, and binge-learn at their own pace, the program is designed around real-life needs, which get unlocked with NIIT.
Speaking on the campaign, Anshumaan Prasad, Head of Marketing NIIT Limited & Business Head NIIT Digital, said: “Our internal research revealed a recurring sentiment among college students, a sense of being overwhelmed by too many choices and the pressure to get it right in the limited time they have. That insight shaped gNIIT’s campaign, which offers a structured space to explore, expand, excel, and experience without losing time. Through this campaign, we wanted to show, not just tell, how gNIIT can transform college years into an opportunity to master in-demand skills and step confidently into the professional world.”
Commenting on the campaign, Nikhil Mahajan, Chief Growth Officer, BBDO India, said: “The gNIIT program stands out by addressing a very real and practical need i.e. helping students navigate a critical phase where curiosity peaks and guidance is key. Our creative approach was to bring this core differentiator to life in a way that feels relatable and authentic to young learners. By using everyday language and a metaphor-led idea, we have aimed to connect meaningfully with our audience. We are confident this campaign will resonate with students and reaffirm gNIIT’s relevance in shaping future-ready talent.”
The campaign has been conceptualized by BBDO, with creative direction led by Josy Paul, Krishna Mani, Ishan Arora, and Astha Vaibhavi. The core team includes Nikhil Mahajan, Jazryk Gill, Sharika Bharat, and Ishita Jain. The films have been directed by Dipro Ghoshal of Happy Making Films.
The campaign will run across NIIT Digital’s social handles on Instagram YouTube, Facebook & Linkedin
Links to the films:
