Pulsar N160 inspires 12 social media content creators to create their own, one-of-a-kind rendition of thrill, the #CreatorsOfThrill
Bajaj Pulsar is an icon of the Indian two-wheeler industry and recently has modernized its line-up with the new Pulsar N160. Pulsar is known for evoking ‘thrilling’ emotions, and Ogilvy India is tapping into the power of social media content creators to express this feeling. The #CreatorsOfThrill campaign goes beyond stunting and biking communities, it connects the next-gen Pulsar riders by engaging with non-auto creators to share their passion for the Pulsar legacy.
Conceptualized by Ogilvy’s Content Force, the #CreatorsOFThrill campaign introduces the Pulsar N160’s thrill through a unique take on genres like graffiti, photography, and music. The Pulsar N160 is a baton of inspiration, passed on from one creator to another as they publish their content, showing off their version of thrill amplified through a unique take. As the campaign concludes, the creators will then pass on the baton to the audience asking them to create their own thrill.
Day 1 – Music Reel 1 – Mayur Jumani
Day 2 – Photography Reel 1 – Dev
Day 3 – Graffiti Reel 1 – Kartikey
Day 4 – Music Reel 2 – Sanjoy
Day 5 – Photography Reel 2 – Mitesh
Day 6 – Graffiti Reel 2 – Mooz
Day 7 – Music Reel 3 – Mojo
Day 8 – Graffiti Reel 3 – Stanlee
Day 9 – Music Reel 4 – Anshuman
Day 10 – Photography Reel 3 – Kunal
Day 11 – Photography Reel 4 – Isa
Day 12 – Graffiti Reel 4 – NME
Day 13 – Closure Reel
About Bajaj Pulsar
The Bajaj Pulsar is an iconic Indian motorcycle. Since its inception, the Pulsar created a new segment called ‘Sports Biking’ in Indian motorcycling and redefined motorcycle riding for the Indian youth. Presently, the cutting-edge Bajaj Pulsar specifications are 125-250 cc engines, front and rear disc brakes, nitrox-mono-shock suspension, tubeless tyres, among others. Today, the Pulsar motorcycle is a perfect combination of style and performance. The Bajaj Pulsar features projector headlamps, ABS, fuel-injection systems, and a DTS-i engine. Pulsar 250 & Pulsar N160 are the latest addition to the Pulsar range.
