Category: Advertising
MP Birla Cement walks the talk with homebuilders from start to finish New TVC conceptualised by Ogilvy
The newly launched TVC by MP Birla Cement narrates the story of a married couple, and the little sacrifices that they make to build their dream home. Featuring renowned...
KOPIKO’s new TVC gives young India a new mantra – ‘Jaage Raho, Aage Raho’
Inbisco India Pvt. Ltd. is back on television with a new TVC for its premium and popular coffee candy – KOPIKO, a, power-packed, hard-boiled treat made with real...
Powerful “TB Cough” campaign shows that tobacco use is fueling India’s tuberculosis epidemic
The Ministry of Health and Family Welfare (MoHFW), Government of India, has launched the world’s first national tobacco control mass media campaign to warn people of...
CEAT launches industry’s first digital advertising series
Keeping up with the fast evolving pace of digital advertising, leading Indian tyre manufacturer CEAT Ltd. gives a funny but innovative twist to its newly launched...
Aditya Birla Health Insurance launches ‘‘Sehat Hai Toh Zindagi Behad Hai” product campaign
In today’s world of fast-paced lives, hectic schedules and everything at our fingertips, Health has become a major issue. Most of us find it hard to make time for...
P C Chandra Jewellers launches a new television campaign for women
P C Chandra Jewellers, a part of the business conglomerate PC Chandra Group, and one of the largest and most established jewellery brands in Eastern India has announced...
ASCI Strengthens Its Consumer Complaints Process
In its continuous endeavour to strengthen the professional and ethical standards in the advertising industry and ensure responsible advertising and thereby protect the...
Axis Mutual Fund found the recipe to make a day for another mother
Axis Mutual Fund, one of the leading asset management companies,came up with a unique initiative on the eve of Mother’s Day – to make another Mother’s Day. A...
Volini campaign by Lowe Lintas Delhi makes us wonder if we deserve a #PatOnTheBack
We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from...
Astral gets women brigade to warn menfolk of social evils from open defecation
Open defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out...
