Domino’s, India’s largest pizza brand, has launched the Cheese Lava Pull Apart Pizza – a new format that redefines how consumers experience cheese.
Featuring a distinct flower-shaped design and a molten cheese lava centre, the pizza brings together two things Domino’s is loved for – innovation and indulgence. Each petal can be pulled apart and dipped into the molten cheese pool, creating a rich, sensorial experience that’s as visually striking as it is satisfying.
The launch builds on Domino’s strong cheese equity and addresses a growing consumer demand for novel, interactive food formats that feel fresh yet familiar.
Chella Pandyan, EVP & Chief Marketing Officer, Domino’s India, said: “Cheese is at the core of Domino’s DNA. With the Cheese Lava Pull Apart Pizza, we wanted to create an experience that feels new but still distinctly Domino’s – where the product itself delivers both indulgence and intrigue. It’s innovation you can see, pull, and taste.”
Product Details:
The Cheese Lava Pull Apart Pizza Range starts at ₹399 and is available in eight popular flavours — four veg and four non-veg. It’s available across Domino’s dine-in outlets and on the Domino’s app.
