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Paree Sanitary Pads partners with ‘Saina’ to celebrate women achievers

Shreoshree Chakrabarty March 25, 2021
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India’s leading feminine hygiene brand, Paree Sanitary Pads, collaborates with the upcoming biographical sports film “Saina” starring Parineeti Chopra as the badminton icon Saina Nehwal. The brand has released a promo where Parineeti could be seen in the advertisement with teasers of the biopic. She endorses an idea associated to become a heavy-duty champion. In the video, Parineeti says, to achieve one’s goal, ‘you need hard work & diligence, and to overcome heavy-flow periods you need Bharat ka Heavy Flow Champion –Paree Sanitary Pads’. The movie is going to release on 26th March 2021.

As the name suggests, “Saina”, the film is based on the life of ace Badminton player Saina Nehwal, who is associated closely with Brand Paree as well. The brand is persistent to empower women to prioritize themselves & their dreams and become champions associates with the film.

“Saina” is directed by Amole Gupte and produced by T-Series’ Bhushan Kumar, Krishan Kumar and Front Foot Pictures’ Sujay Jairaj & Rasesh Shah. The female lead character portraying Saina is played by talented Parineeti Chopra showcasing the fearless pursuits of the strong, committed, and brave girl.

The biopic is based on the journey of Saina Nehwal from her childhood to the point where she reaches after facing the challenges that life offers. The movie highlights the struggle she has gone through to become a badminton champion.

With the same thought, Paree released a co-branded promo with Parineeti could be seen conveying a strong message to girls that to become champions they face everyday challenges like the heavy flow on their period days, they need Paree HeavyFlo Champion, which is Bharat ka Champion pad for Bharat Ki Champion Saina.

Commenting on the association, Sahil Dharia, Founder and CEO, Paree said “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”  

Mr. Vinod Bhanushali, President – Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina says, “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.” 

Link to the video- https://www.youtube.com/watch?v=08FzFjqxfyw

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