Parryware and Harpic drive bathroom hygiene


In an endeavor to enrich consumer experience, Parryware, India’s leading manufacturer of bathroom products joins hands with Harpic, India’s number 1 toilet cleaner from Reckitt Benckiser, the market leader in health, hygiene and home care products. This partnership is a first of its kind in the bathroom industry where two stalwarts come together to promote and educate consumers on imperative lifestyle habits.

Emphasizing the need for hygienic and clean toilets, Parryware and Harpic have jointly launched a television commercial. The TVC revolves around the need to keep toilets sparkling clean and germ free for maintaining hygiene as well as longevity of toilets, while showcasing bathrooms as an important factor that drives health and well-being of consumers in their living spaces.

Commenting on the partnership, Mayuri Saikia, Marketing Head, Roca Bathroom Products Pvt. Ltd., said, “We at Parryware are committed to building life-long relationships with our customers. Sensitizing them about the upkeep of their toilets is of paramount importance. Consumers often worry about how they should keep their toilets looking like new. With an association with Harpic, India ‘s number one toilet cleaning brand, we are able to ensure that our assets are cleaned and maintained in a way that they look like new even after repeated use.”

On the occasion Sukhleen Aneja, Marketing Director, Reckitt Benckiser, said, “We are happy to collaborate with Parryware, India’s leading manufacturer of bathroom solutions, to spread awareness around toilet hygiene and sanitation. Through this partnership, our aim is not only limited to drive awareness but we also want to educate people to use solutions like Harpic which is not only gold standard in its cleaning but, is also safe and effective. This partnership helps both Harpic and Parryware strengthen their commitment towards the cause of hygiene and sanitation.”

The campaign has been designed and created by Havas Worldwide and was launched on January 1st across India.

Campaign credits:

Creative Agency: Havas
Director:  Chinar Gupte

Production House: Milestone Films

The TVC can be viewed – here

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