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Peter England Presents New TVC Campaign with Chennai Super Kings, Led by MS Dhoni

MediaInfoline November 5, 2018
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Peter England, a menswear brand from Aditya Birla Fashion and Retail Limited, celebrates the festive season with its new TVC campaign featuring Chennai Super Kings team along with M S Dhoni. This Diwali, the brand offers a rich assortment of shirts with vibrant colours & hues. The TVC shows MS Dhoni, Dwayne Bravo & Shane Watson of the IPL 2018 champions the Chennai Super kings, bringing Diwali in with festive cheer with Peter England’s festive shirt collection.

Speaking on the launch, Manish Singhai, COO, Peter England said “Through this film wanted to bring alive the essence of Diwali; Coming together. We are delighted to see the banter between Dhoni, Watson, Bravo and Vijay on-screen reflecting the camaraderie of the CSK team off-screen, and it all comes together seamlessly with our brand.”

The TVC idea was seeded to unleash the joy of gifting from the latest Festive Collection launched by Peter England. The 30 seconds film showcases a light hearted banter between Dhoni, Shane Watson and Dwayne Bravo who are seen unwinding at the team room. Dhoni who looks resplendent in his Peter England Festive Collection shirt impresses his 2 team mates who in turn shower compliments to Captain Cool. Keeping up the festive cheer Dhoni hands over special Peter England gift boxes to both Bravo and Watson. The video ends with the three cricketing maestros looking dapper and suave in their Peter England Festive Collection Shirts with Dhoni exclaiming ‘Happy Diwali!’ and Bravo and Watson laughing with him.

Crafted with 100% cotton, the festive range features shirts with unique colour palettes that include the rich forest green, deep cobalt blues and vibrant earthly reds, and the satin weaves make the hues rich and deep. Available in 13 rare colours, this collection of shirts is setting the trend for new hues of festivity. The collection has close-set geometric prints which make the shirts edgy and contemporary.

The collection will be available across stores in all the major cities and is priced between INR 1499 and INR 1699.

The TVC will take a multimedia approach and will be promoted across various platforms.

Watch the TVC : here

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