Philips’ Latest Campaign Sparks a Bold Kitchen Revolution


In many Indian households, the practice of using old, noisy mixer grinders until they break down is common. Recognizing this underlying issue, Versuni, a global leader in the home and kitchen appliances industry and home to legacy brand Philips Domestic Appliances, has unveiled a new consumer campaign, curated to encourage every Indian household to break the habit of using and old rusty dusty mixer grinders and upgrade to a new innovative option. Through a fun and relatable video, Philips has showcased its wide range of mixer grinders, which offer a significant upgrade with their low noise, powerful performance, and support a modern, aesthetically pleasing designs. Alongside this, the brand has launched a new mixer grinder series HL7713, expanding its range of meticulously crafted products curated to meet the evolving needs of modern Indian households.

Many households hold onto their trusty old mixer grinders, frequently opting for repairs to sidestep the hassle finding the perfect replacement at the right price. However, this mindset often overlooks the significant technological and design advancements that can enhance their culinary experiences. Philips’ latest TVC emerges from the brands deep-rooted understanding of the evolving demands of modern households. Based on everyday scenarios, it narrates a story of transformation, symbolizing a move towards more efficient, powerful, and aesthetically pleasing kitchen appliances. Through this campaign, the brand aims to resonate with consumers’ daily lives, underscoring the importance of upgrading to appliances that not only meet but exceed their expectations. Conceptualized and created in collaboration with FCB, the brand’s campaign video is live across social media handles including  Instagram and Youtube.

“In every home, the kitchen is a canvas where culinary dreams are painted. At Versuni, we understand that the tools we use can either enhance or hinder this creative process. We often see families holding onto their trusted, yet outdated appliances, unaware of how modern innovations can elevate their cooking experiences. Our latest TVC is a heartfelt invitation to rediscover the joys of cooking with appliances designed for today’s needs. It is about recognizing those small, often overlooked nuances that can make a significant difference in the kitchen. Versuni is committed to bringing products that are not just functional, but also resonate with the evolving aspirations of our consumers. By staying attuned to their needs, we ensure that every new innovation we introduce is a step towards making their culinary journey more delightful and less cumbersome”, said Pooja Baid, Chief Marketing Officer, Versuni India.

With the unveiling of the new TVC, Philips is also introducing its latest offering— HL7713 the new powerful 1000-watt mixer grinder series. This product is not just another addition to the lineup; it is a revolution in kitchen technology, designed to deliver unmatched performance and convenience. The 1000-watt mixer grinder is equipped with a robust motor and blade design that effortlessly grinds even the toughest spices like garam masala and turmeric in just 90 seconds. The fruit filter accessory supports the extraction of fruit pulp, coconut or almond milk, and tamarind pulp, ensuring no bits and pieces remain even with hard fruits. Its advanced low noise technology ensures a 50% reduction in sound power, making it one of the quietest in the industry. The series includes three/four leak-proof jars: a 1.75L wet jar for batter grinding, a 1.0L dry jar for masala grinding, and a 0.5L chutney jar for various chutneys and dips. The mixer grinder also boasts modern aesthetics with an edgeless design for easy cleaning and Rotary knob control, ensuring it fits seamlessly into any contemporary kitchen.

The new mixer grinder series will be available across all leading retail channels and comes in three variants of 2, 3 and 4 Jars. Starting at a price point of INR 4,995, consumers can now upgrade their kitchens with the latest innovation from the house of Philips and say goodbye to daily mixer grinder hassles. The brand has also announced an amazing offer where consumers can win a cash back of up to INR 5000 on the purchase of a new Philips mixer grinder.

Philips’ mixer grinders are 100% made in India, designed, and manufactured to cater specifically to the needs of Indian consumers. By combining global expertise with local insights, Philips continues to deliver appliances that are built to perform, reinforcing its position as a trusted brand in country.

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