TLDR: Planet Herbs Lifesciences has launched a new TVC for its Synotiz Pain Relief Oil, titled “Gir ke uthne ko udaan kehte hain.” The campaign, featuring veteran actor Kanwaljeet Singh, emphasizes the product as a symbol of tradition and generational care, positioning it as an emotional heirloom rooted in Ayurvedic wisdom.
Planet Herbs Lifesciences (PHL), a trusted name in herbal and Ayurvedic wellness, has launched a touching and evocative TVC for its flagship product, Synotiz Pain Relief Oil. The TVC highlights the product as more than just a pain-relief remedy— a timeless symbol of tradition and generational care.
Airing across Television channels, YouTube, Instagram, and other digital platforms, the new TVC is aptly titled “Gir ke uthne ko udaan kehte hain”. It features veteran actor Kanwaljeet Singh in the lead with the narrative unfolding as a gentle story, focusing on a grandfather and granddaughter’s quiet care as they take turns to comfort each other in painful circumstances. Soft visuals and evocative flashbacks create a moving parallel between past and present, highlighting how familial roles shift, but the bond remains timeless.
The new campaign positions Synotiz Oil as an essential in every Indian household—trusted by children, parents, and grandparents alike. Rooted in Ayurvedic wisdom yet attuned to modern-day needs, the film presents Synotiz as more of an emotional heirloom.
“This TVC isn’t just a campaign, it’s a reflection of my own story,” said Sargam Dhawan Bhayana, Director, Planet Herbs Lifesciences. “The story draws inspiration from my own life experience, when I have always found comfort in the most painful days by my grandfather who is also the founder of Planet Herbs Mr VK Dhawan. He remained committed to ensuring I was safe and protected and now it’s my turn to make sure he’s fine. I continue to carry forward his values with the same integrity, compassion, and excellence towards our products and our company. Synotiz Pain Relief Oil has always stood for more than just relief. It represents the wisdom of Ayurveda, the care of family, and the trust built across generations. With this film, we hope to remind people that true healing is rooted not only in nature, but in the traditions we hold close.”
With this new campaign, PHL reinforces its positioning as a Made-in-India, cost-effective and authentic wellness brand—blending heritage, scientific integrity, and deep-rooted consumer trust.
Watch the TVC here:
