One of India’s leading General Insurance companies, SBI General has launched a distinctive health program, “7 Minutes to Good Health”. The Company reiterates its commitment towards health on a larger scale, through this easy and effective guided #7MinutesToGoodHealth program.
Health focus has always been a priority for SBI General and with 7 Minutes to Good Health, SBI General encourages people to practice 7 minutes of right breathing techniques daily to help people transforming their mind and body.
With this initiative, SBI General also unveils its new brand association with an actor and yoga enthusiast, Vidya Malvade, who will be the face of this health property. Vidya can be seen showcasing the right breathing techniques in the guided video and many live sessions on social media platforms.
SBI General Insurance has partnered with the oldest centre of yoga in the world, The Yoga Institute to curate this guided health program. This is a nationwide health awareness initiative by SBI General.
Shefali Khalsa, Head – Brand and Corporate Communications, SBI General Insurance, said, “With recent challenging times, we have observed the focus on health has not just increased but has also become a necessity. Taking a clue from this, we started shaping up our thoughts to curate something very practical yet simple to basics, and today we unveil #7MinutesToGoodHealth, as SBI General’s flagship health property. “
She further added, “Breathing right is of utmost importance and the core objective of this health property. To enable this, we have launched a guided video which stars Vidya Malvade, depicting the right breathing techniques.”
#7MinutesToGoodHealth by SBI General Insurance is all about a simple 7-minute breathing program helping in many health benefits.
With the strong parentage of SBI, SBI General Insurance are committed to carrying forward the legacy of security and trust; and having a vision is to become the most trusted general insurer for a transforming India.